Poubel

The challenge

Poubel offers customizable jewelry products where customers need to choose link types, metal finishes, charms, pendants, and configuration options before purchasing. A standard Shopify product page would not be enough to clearly guide customers through this personalized buying process.

The main challenge was creating a smooth product configurator experience that made customization feel simple, visual, and premium. Customers needed to understand the difference between bracelet links and extended links, compare silver and gold options, see compatibility with charms and pendants, and move through the selection process without confusion.

What we built

• CanCod implemented a custom jewelry configurator experience for Poubel, designed to guide customers through a step-by-step product-building flow.
• We created a visual selection interface where customers can choose their link type, compare product options, review pricing, and continue through the customization journey. The configurator was structured to support different jewelry components, including bracelet links, extended links, charms, pendants, and metal variations.
• The experience was designed to feel clean, premium, and easy to use, helping customers build a personalized jewelry product while keeping the purchase journey connected to Shopify’s product and checkout flow.

The result

Custom step-by-step configurator experience for personalized jewelry products

Customers can choose between bracelet links, extended links, silver options, and gold options

Compatibility details for charms and pendants are clearly shown during selection

Visual product cards make the configuration process easier to understand

Pricing is displayed clearly for each selected product option

Shopping experience feels more premium than a standard Shopify product page

Configurator flow supports personalized product selection before checkout

Technology