Drolet

The challenge

Drolet sells technical heating products, including wood stoves, pellet stoves, inserts, furnaces, accessories, pipes, and replacement parts. For this type of product, customers often need more than a simple product image and description before making a buying decision. They need to understand the product size, installation context, compatible accessories, technical specifications, and how the appliance will fit into their space.

The main challenge was creating a richer product detail experience that could help customers explore complex heating products visually and confidently. A standard Shopify PDP would not be enough for products that require configuration, compatibility checks, product education, and installation-related decision making.

What we built

• CanCod supported a 3D configurator experience inside the product detail page, helping customers interact with Drolet products in a more visual and guided way.
• The configurator was structured to make technical product exploration easier by combining visual product presentation, option selection, compatible accessories, and PDP-level product information in one connected experience. This helped customers better understand the appliance before moving toward purchase, dealer contact, or support actions.
• We also focused on keeping the configurator connected to the ecommerce journey, so product options, accessory logic, and customer decisions could work alongside Shopify’s product structure instead of feeling like a disconnected external tool.

The result

Richer PDP experience for technical wood-heating products

Customers can explore product options and configurations more visually

Accessory and compatibility information is easier to understand during the product journey

Product education is better integrated into the buying and decision-making process

Configurator experience supports more confident customer decisions before purchase or dealer contact

PDP feels more interactive and useful than a standard static product page

Technical product information, visual exploration, and ecommerce flow are connected in one experience

Technology