AI for Shopify

Put a real AI layer inside your store.

An AI concierge that sells and supports, personalization that lifts order value, and content and forecasting that save hours a week — built into your theme, grounded on your own data, and measured against real KPIs.

Grounded on your dataHuman-in-the-loopYou own it
AI concierge

A chatbot that actually knows your store.

Not a canned FAQ widget. A concierge grounded on your live catalog, orders, and policies — so it answers accurately, recommends the right product, and hands off to a human the moment it should.

Store Assistantpowered by CallNext AIonline
Hi! Looking for something specific, or need a hand with an order?
A candle that isn't too sweet?
The Aurora Candle is warm amber & cedar — not sweet at all. In stock now.
Aurora Candle
$28.00 · in stock
Where's my last order?
Order #1042 shipped yesterday and arrives Thursday. Want the tracking link, or anything else?
Message the assistant…
24/7MultilingualKnows orders & policiesHuman handoff

Support and sell in the same conversation.

The concierge is connected to your store through the Admin and Storefront APIs and grounded on your own content, so every answer is real — not guessed.

  • Answers order questionsstatus, tracking, returns, and policy questions, pulled from live data.
  • Guides the saleunderstands intent, filters your catalog, and recommends the right product with an add-to-cart.
  • Speaks your customers' languagereplies in the shopper's language automatically.
  • Knows its limitshands off to a human (or ticket) for anything sensitive, and never invents product claims.
  • Learns your voicetone and rules defined up front, enforced on every reply.
AI features in the store

Where AI actually moves the numbers.

We add AI where it changes a metric you care about — conversion, order value, content velocity, stockouts, or lifetime value. Never AI for its own sake.

Storefront & conversion

AI concierge chatbot

24/7 support and guided selling, grounded on your catalog, orders & policies, with human handoff.

Deflects routine tickets and turns questions into carts.

Semantic & visual search

Shoppers search by meaning — or by a photo — instead of guessing exact keywords.

Fewer dead-end searches, more add-to-carts.

Personalized recommendations

Per-shopper suggestions tuned to behavior, stock, and margin — not a generic app block.

Higher average order value.

Dynamic merchandising

Collections and upsells re-rank toward what's converting right now.

More revenue per session.
Content & SEO

Product content at scale

Descriptions, titles, meta, and image alt text written in your brand voice, in bulk.

Launch catalogs in minutes, not weeks.

Translation & localization

Market-ready copy for new regions, consistent with your tone.

Expand markets without a translation agency.

Review summaries & Q&A

Synthesize reviews into highlights and answer buyer questions right on the product page.

Builds trust and cuts pre-sales questions.

SEO & metadata

Structured data, meta, and internal-link suggestions generated and kept current.

More organic traffic, less manual SEO work.
Operations & retention

Demand forecasting

Predict velocity and flag reorders before you run out.

Fewer stockouts and less dead stock.

Fraud & risk signals

Flag risky orders for review before fulfillment.

Fewer chargebacks and losses.

Retention automations

Churn scoring, win-back, and replenishment flows with AI-written copy — wired into Klaviyo.

Higher repeat rate and lifetime value.

Analytics copilot

Ask your store's data in plain English and get charts and answers back.

Faster, clearer decisions for your team.
How we use AI

Useful, accurate, and on your side.

AI only helps if customers can trust it. These are the rules every feature we ship has to follow.

01

Grounded on your data

Answers come from your catalog, orders, and policies through retrieval (RAG) — not the open internet, and not guesses.

02

Your brand voice

Tone, do's, and don'ts are defined up front and enforced on every generated word.

03

Human-in-the-loop

Anything customer-facing or sensitive is reviewed or approved by a person before it ships or sends.

04

Guardrails

No invented product claims, prompt-injection defenses, and safe fallbacks whenever the model isn't sure.

05

Private by design

No training on your customers' data, careful PII handling, and your own provider keys. Your data stays yours.

06

Measured

Every feature launches with a KPI and an A/B test. If it doesn't move the metric, it doesn't stay.

How we integrate it

A clean AI layer between your store and the models.

We don't dump a third-party script into your theme. We build a thin, controlled layer that connects Shopify to your data and the models — themed natively, cached, and safe to fail.

1 · Storefront
Theme app extensions
Chat, search & recommendations, native to your theme
Product & collection pages
AI content, Q&A, review summaries
Checkout & accounts
Support and order help in context
2 · CallNext AI layer
Orchestration
Routes each request to the right model & tools
Retrieval (RAG)
Grounds answers in your catalog & docs
Guardrails & eval
Filters, injection defense, quality checks
Cache & fallback
Fast, cost-controlled, degrades safely
3 · Data & models
Your store data
Catalog, orders, customers via Admin/Storefront API
Vector index
Embeddings of products, reviews & docs
LLM & embedding models
Best model per task, your provider keys
Tools & channels
Klaviyo, support inbox, admin actions

Integration points: Storefront API · Admin GraphQL · Webhooks · Metafields · Theme app extensions · Shopify Functions · App Bridge

End to end

How we develop your AI Shopify store.

From first audit to a live, measured feature — a clear path, run through the same safe Git pipeline as the rest of your store.

1
Discover

Audit & goals

We map your goals, catalog, tech stack, support volume, and how ready your data is for AI.

2
Prioritize

Pick the highest-ROI use cases

We choose the two or three features that will move revenue or save time fastest — and skip the hype.

3
Design

Data & prompt design

Connect data sources, build the vector index, and define brand voice, guardrails, and success metrics.

4
Prototype

Validate on real data

We build in a sandbox and test quality against an evaluation set before touching your store.

5
Integrate

Wire it into the store

Theme app extensions plus the AI middleware, integrated cleanly and themed to your brand.

6
Evaluate

Guardrails & review

Accuracy tests, hallucination checks, human review, and safe fallbacks before anything goes live.

7
Ship

Deploy via CI/CD

Released through the same reviewed, tested Git pipeline we use for every change. See our workflow →

8
Improve

Measure & iterate

Track the KPI, A/B test, and tune prompts and models as your catalog and customers evolve.

Next step

Ready to add AI to your store — the right way?

Book an AI audit

Start with a use-case audit. We'll show you the two or three AI features that would pay off first, and exactly how we'd build them.

How we ship