How we ship

Git-based delivery. Safe deploys. Full visibility.

We treat your store like real software. Every change is version-controlled, reviewed, tested on a staging theme, and shipped through a pipeline — never typed straight into your live theme. And you watch it happen in the tools you already use.

No edits on the live themeOne-command rollbackYou own the repo
CI/CD pipeline

From commit to live — the safe path.

Every task travels the same route. Nothing reaches your storefront without passing review and automated checks first.

01

Build

Local dev with the Shopify CLI

shopify theme dev
02

Commit

Isolated feature branch in Git

git checkout -b feature/pdp
03

Pull request

Peer code review, every time

gh pr create
04

CI checks

Theme Check · Lighthouse · tests

automated
05

Preview

A private staging theme per PR

preview: pr-42
06

Approve

You sign off, then we merge

merge → main
07

Deploy

Auto-push to the live theme

theme push --live
Environments & version control

Branches map to real Shopify themes.

Work is separated by environment so experiments never touch what your customers see — and every release is a git commit you can revert in seconds.

Environment strategy

Each branch is connected to a theme via the Shopify GitHub integration.

feature/*Preview themeThrowaway, one per pull request
stagingStaging themeClient review & QA before release
mainLive themeProduction — deploys only after approval

Every change is traceable

A feature branches off, gets reviewed, and merges back — with a clean history and instant rollback.

mainfeature/pdp-upsellmerge

git revert turns any bad release into a one-line, instant rollback — no scrambling in the theme editor.

Quality gates

Nothing merges until the checks are green.

Automated checks run on every pull request, so quality isn't a promise — it's enforced by the pipeline.

Pull requestAdd PDP upsell sectionfeature/pdp-upsell
Theme Check (Shopify linter)passed
Lighthouse performance ≥ 9598 / 100
Accessibility audit (WCAG AA)passed
No console errorspassed
Preview theme deployedready ↗
All checks passed

What the gates catch

  • Theme CheckShopify's official linter flags Liquid errors and anti-patterns before they ship.
  • Performance budgetA PR that slows the store down fails the build automatically.
  • AccessibilityAutomated WCAG checks so your store stays usable for everyone.
  • Preview linkEvery change gets its own URL you can click and approve, on real data.
Tools & collaboration

You stay in the loop — in the tools you already use.

We plug into your stack (or set one up). Everything is transparent: the code, the plan, and the conversation.

Git

Git & GitHub

The single source of truth. Every change is versioned, peer-reviewed, and reversible — and the repo is yours.

Full commit history & code ownership
Jira

Jira

Work is planned as epics and sprints. Tickets carry status, estimates, and a live roadmap you can watch move.

Read access to your project board
Slack

Slack

A shared channel with our team. Updates, quick questions, and automated deploy alerts — in real time.

Same-day answers, no ticket queues
Figma

Figma

Design and visual review happen before a line of code, so we build the agreed thing once.

See & comment on designs first
Loom

Loom

Async video walkthroughs for demos and handoffs, so progress never waits on a meeting.

Watch updates on your schedule
Weekly call

Weekly call

A standing sprint review on the staging theme keeps priorities aligned and surprises at zero.

A live demo every week
CallNext APP10:42 AM
🚀 Shipped feature/pdp-upsell to production.
Lighthouse 980 errorsreverted in 1 command if needed
posted in #yourstore-callnext
Communication cadence

A predictable rhythm.

Daily

Async updates

Progress and blockers posted in Slack — no status-meeting overhead.

Per pull request

Review & preview

A click-to-approve preview link and a summary of what changed.

Weekly

Sprint review

A live demo on staging, plus the plan for the next sprint in Jira.

Every deploy

Ship notice

An automated Slack alert with the result and a plain-English changelog.

Total visibility, from day one.

  • Read access to the Jira board
  • A shared Slack channel with our team
  • A preview link for every change
  • A plain-English changelog per release
  • The Git repository, owned by you
  • One-command rollback, any time
Next step

Want this rigor on your store?

Start a project

Let's set up a Git-based workflow, a staging theme, and a shared channel — so shipping to your store is calm and predictable.

Try the builder