Medify Air
Connected purifier discovery, Filter Club subscriptions, product comparison, and HSA/FSA messaging in one Shopify journey.
The challenge
Medify Air sells air purifiers, replacement filters, and clean-air solutions for homes, offices, schools, healthcare spaces, and business customers. Their Shopify experience needed to support more than standard ecommerce shopping — customers needed to compare purifier models, understand filter compatibility, access Subscribe & Save options, use HSA/FSA payment messaging, and move confidently through product education before purchase.
The main challenge was connecting multiple customer journeys into one smooth Shopify experience. Shoppers needed to find the right purifier, understand room coverage and filter type, purchase replacement filters, join a recurring filter delivery program, and access warranty or support information without confusion. At the same time, the site needed to stay fast, clear, and conversion-focused across desktop and mobile.
What we built
- CanCod supported custom Shopify integration work for Medify Air, focused on improving the connection between product discovery, subscription workflows, ecommerce purchasing, and customer support journeys.
- We helped structure the storefront around key buying paths, including air purifiers, replacement filters, Filter Club / Subscribe & Save, HSA/FSA-related shopping, product comparison, and business customer enquiries. The implementation focused on making technical product information easier to understand while keeping customers moving toward the correct purchase or subscription action.
- We also supported subscription workflow improvements so customers could more clearly understand filter delivery cadence, savings, and recurring purchase options. Product and collection experiences were optimized to better support comparison-based shopping, while theme and performance improvements helped create a smoother experience for customers browsing purifier models, filters, and support content.
The result
Custom integration support for purifier, filter, subscription, and customer journey workflows
Improved product discovery across air purifiers, replacement filters, and Filter Club options
Subscribe & Save experience better supports recurring filter delivery and customer retention
Product comparison and technical product details are easier for customers to understand
HSA/FSA, warranty, shipping, and support messaging are better connected to the shopping journey
Mobile browsing experience feels cleaner and more conversion-focused
Theme structure supports CRO improvements, product education, and ongoing merchandising updates
Customer journey better connects product selection, subscription logic, support resources, and checkout
Technology
Results
“Selling air purifiers is never just “add to cart.” Shoppers compare models, match the right filter, weigh Filter Club, and look for HSA/FSA guidance—often on their phone. Eduard’s team connected those paths: clearer comparison, subscription cadence that makes sense, and support messaging where people actually need it. Education and checkout finally feel like one journey.”
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